How does repetition persuade

This means that attentive listeners are less likely to be swayed by weak arguments just because they are being repeated. Read through it and click on the key words and phrases that Trump repeated to highlight them. As you read, think critically about his repeated claims — are they strong or weak? Our country is in serious trouble. They kill us. I beat China all the time. All the time. When did we beat Japan at anything? An anecdote is usually used to help support a persuasive argument that the writer is putting forward.

For example, if a writer wants to persuade people to stop smoking, they may use an anecdote about a close relative who died of lung cancer. For English work at school and in exams, you will need to make up an anecdote to suit the exam question, but it must always be realistic. Catchy phrases or slogans - these will be words that are designed to stick in the readers mind. This will work in the same way as songs or radio adverts, by reminding the reader of the product and by making it easier to remember key information.

You can also repeat these through your writing. Chatty style - this is language closer in style to that used with friends in conversation. Although writing is always more formal than speech, some uses of a more chatty style can be effective in some genres and for some audiences.

It works to create a friendly persuasive effect. A greater effect can be achieved if the words are made more emotional or stronger as the list builds up. No one knows quite why three is a magic number for lists like this, but it is — and is stronger than a list of two or four items, for example.

A list of three can help emphasise the benefits of a product or strengthen a point of view impressively but, as always, needs to be used only when it suits to the form of the text ie its genre and the needs of the target audience.

Contrasts - this is a comparison of two things intended to highlight one of them because of the contrast. By showing the different viewpoints, the writer is showing that they are fair and this makes them a more reliable source of information.

The reader will see the writer as balanced, honest and trustworthy. By doing this, the writer is showing that they are aware of what the reader could be thinking and is making sure that they know all of the negative things about the opposition. He holds a bachelor's degree in history, a master's degree in theology and has completed doctoral work in American history. By Jared Lewis. Examples of Communication Errors in the Workplace. Psychological Basis Psychological studies have suggested that repetition can have a positive effect on someone's reception of and agreement with a persuasive argument.

Frequency The use of moderate repetition in a persuasive argument can be effective if the argument is constructed in such a way that the repetition is spread out over time. Intensity In speeches or other spoken arguments that are highly emotional in nature, frequent repetition of key emotionally charged phrases can be effective. Variety Although repetition can be successful as a persuasion strategy, subtlety can be as important as the frequency and intensity of the message.

The philosopher Plato wrote that there is no harm in repeating a good thing. The trio of German psychological scientists noticed that during discussions, people tend to repeat the information that supports their view.

The researchers proposed two potential explanations. You might acquiesce to a lunchtime slice to prevent an argument or just to show you can be agreeable. To test this, Schulz-Hardt and colleagues had about college students come into the lab, ostensibly for a study about personnel selection. For the experiment, each student was paired with a specially trained confederate.

The students were told that they would be deciding which of two job applicants was better qualified for a position as a university lecturer. Each profile was standardized beforehand so that the two applicants had an equal number of positive and negative features.

Initially, participants completed a short questionnaire comparing the two job candidates. Afterwards, the students and confederates were seated together so they could discuss the applicants face-to-face. Once the two discussants felt they had finished their conversation, they completed another survey asking which of the job candidates they would hire.