Who is nuffield health
The new moving image work for Nuffield Health breaks new ground in the healthcare sector. While Nuffield Health is a brand for everyone in the UK — it is an innovative organisation, continually inventing and developing cutting edge approaches to the best in modern healthcare. The brand work we are creating for Nuffield Health also flies in the face of convention. A more finely grained view of branding is enabling us to develop more progressive work attuned to each audience and context.
These assets can be deployed at speed, scale and significance in any visual channel. Gyms see customers very regularly — Hospitals have many touchpoints for patients and their families. So it is immediately useful to have more than just a logo to help remind people where they are and who they are being looked after by. A more involving and varied visual brand experience better endures repeated views.
All new thinking, strategy, extensive tone of voice guidance and of course all the static visual and moving assets have been housed in an online guideline system to enable the multiple agencies and suppliers to work from a single brand source that is never out of date. Nuffield Health Innovation.
However many people only know them for one, or the other. Winner — Transform — Best Healthcare Branding. They are committed to the vision of building a healthier nation. A new operating system for health With the new strategic position clear — we set to work developing a full visual and verbal operating system for the brand.
Infographics We designed an entire set of infographic systems to enable statistics and data to be more easily digested at speed. Radical moving image expressions While Nuffield Health is a brand for everyone in the UK — it is an innovative organisation, continually inventing and developing cutting edge approaches to the best in modern healthcare.
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Information supplied by Nuffield Health. According to the company it had over 50, NHS referrals in , but it is not reported exactly how much of its revenue comes from the NHS. In March , Nuffield Health was part of the deal with the government for using all its premises and staff for NHS patients during the Covid pandemic.
The agreement only covers England and added around 8, hospital beds, nearly 1, more ventilators, more than 10, nurses, doctors and 8, other clinical staff. This deal, which means the NHS is paying all operating costs for the hospitals, has been a lifeline for the company, as the lockdown meant that no private work was possible. The Treasury did not believe the deal represented good value for money and that the evidence was not substantial. The block-contract basis of contracts with private providers continued, however, as NHS England prepared a new four-year framework contract for increasing capacity.
The framework runs until November Nuffield Health has also worked with the NHS to develop a specialist rehabilitation programme to support patients in their recovery after they have received medical treatment for COVID The programme is being piloted in NHS trusts across the UK, before it is developed into a national programme.
Patients will be referred onto the programme by the Trust, before being triaged, online, by a specially trained Nuffield Health physiotherapist.
After pilots of the programme at four locations, the programme is being rolled out nationwide. Over the 12 weeks, patients will work with a rehabilitation specialist to design their individual plan consisting of at home exercises, before moving to on to a Nuffield Health fitness and wellbeing club.
Patients will also receive access to on-demand workouts, weekly emotional support calls and access to a community of participants where they can share their experiences.
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