How long description tag

Staying within the meta description length will help to attract consumers attention better. The meta description is a valuable tool both for users and the search engine when it comes to SEO management. When the page appears on the SERP , users will scan it to see if it answers their query. A quality description can positively impact the number of people who click through your site. In turn, this can raise your traffic and engagement, improving your rankings in the SERP.

Here is a five-step breakdown, based on recommendations and suggestions Google has stated in its webmaster guidelines, of how to write effective descriptions that will help grow your CTR from your listings on the SERPs and become an expert at SEO.

The primary concern for a quality description is always accuracy. The summary should correctly describe the content and provide motivation for users to click this particular link.

Keep in mind that just like the rest of your content, keyword stuffing or using only lists of keywords provides little context or helpful information for the user. This creates a poor user experience and will not encourage clicks.

Meta descriptions should be snippets of high-quality content. Put the most important text near the beginning of the description tag. Google does not set character limits for meta description length, but it does limit the number of characters displayed to users on the SERP.

Best practice is to keep meta description length between characters. This ensures your entire description will appear on both desktop and mobile. Best practice in , is the same as in — keep it from to characters. To check your meta descriptions, use the counter tool above. On mobile devices, the max limit is about pixels and characters. Google shows up to pixels on a desktop. You can check it with SERP preview tool.

Do you want to know more? Read our complex guide about meta description. Google Meta Description Tester. Find Keywords on Any Page. Free Tool: Search Engine Simulator. Calculate Return on Ad Spend. Convert to Plain Text. Explore Our Blog. About Us. Rosemary Brisco. John Koh. Michele Grey. John Mcaulay. Brandon Loya. Dirk Frandsen. Michael Menduno. Our Clients. Clients by Industry.